The Gasp: How to Seize That A-Ha! Moment and Turn It Into a Winning Business by Michael Prywes, Esq., Jill Miller, Robert Faust

The Gasp: How to Seize That A-Ha! Moment and Turn It Into a Winning Business

Save time and money with expert legal and practical advice for launching and growing a creative business. Hal Elrod, #1 bestselling author of The Miracle Morning, says: “Creative entrepreneurs need this book. It simplifies the complex process of starting a business and equips you with essential knowledge before consulting attorneys, accountants, or customers.”

Until now, creative entrepreneurs had to rely on scattered online resources to learn how to legally start and grow their ventures. Written by attorney and former media producer Michael Prywes, this guide provides clear tools to:

• Discover the perfect business idea naturally
• Choose the right business entity
• Protect intellectual and tangible property to avoid lawsuits
• Raise funds legally and ethically
• Hire and manage employees and independent contractors
• Effectively advertise and market your business

The Gasp is a step-by-step handbook covering the legalities, practicalities, and challenges of creative entrepreneurship, enriched with Prywes’ client experiences.

Foreword by Robert Faust, President & Co-Founder of Tune Up Fitness Worldwide: “The first life force breath of your business is The Gasp—the A-Ha! moment that fuels ideation to creation. Turning that initial excitement into a successful business is an emotional journey every entrepreneur faces, whether a solo service provider or CEO of a $100 million empire. Understanding the fundamentals in this book is essential.”

Testimonial from Jill Miller, Program Developer/Co-Founder of Tune Up Fitness Worldwide: “I didn’t realize I was an entrepreneur despite producing DVDs, building a brand, and teaching thousands. I enjoyed my art but didn’t grasp its commercial value or the need for protection. This book clarifies many misconceptions.”