Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws by Geoff Tuff, Steven Goldbach, Tom Fishburne

Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws

Discover a practical approach to seizing opportunities amid uncertainty.

In Provoke, strategy experts Geoff Tuff and Steven Goldbach reveal why hesitation hinders leadership and how to act decisively. Using insights from business and behavioral economics, they provide tools to drive action and shape the future.

This book covers:

• Cognitive biases that limit leadership decisions under uncertainty
• Identifying the "phase change" from "if" to "when" in uncertain situations
• Five provocation models to anticipate and navigate this shift effectively
• How true provocateurs transform industries by acting before certainty arrives

Ideal for leaders facing uncertainty, Provoke guides you to overcome hesitation and create the future you want.