If I had to describe this peanut butter with a cliche, it would be "looks can be deceiving." After stirring the peanut butter, it will look, and admittedly is, a bit thin or runny. However, even being a bit thin, it will stick to the roof of your mouth like the thickest of peanut butters. The taste is wonderful as well. It tastes like you've shoved a handful of salted roasted peanut into your mouth. I already made a trip back and bought another pair even though I'm not even done with the first jar!