The New Alpha Male: How to Win the Game When the Rules Are Changing

The New Alpha Male

A timely guide for masculine empowerment in today’s world.

Amid discussions on toxic masculinity and patriarchy, Lance Allred, former NBA player and leadership consultant, offers a new approach for men to adapt and thrive. The New Alpha Male presents a modern game plan for growth and success.

Drawing from his experience growing up in a patriarchal cult and professional sports, Allred exposes why old models of masculinity fail. He challenges entitlement and fear, promoting principles that balance masculine and feminine virtues.

This unabridged audio introduces the Seven Principles of Perseverance: Accountability, Integrity, Compassion, Discomfort, Acceptance, Transformation, and Gratitude with Forgiveness. It’s a clear, practical playbook for men seeking to lead with strength and openness in a changing world.